The Relationship Between Fashion and Lifestyle - 1723 Words

The relationship Between Fashion and Lifestyle To begin with, I shall look at what fashion is; it is a currently popular style or practice involving clothing, footwear or accessories. It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other places. In this paper, we shall look at how fashion affects lifestyles and the group of people who are affected most. The paper further investigates how media is used to transmit fashion from one region to the other. Although it has been seen to affect†¦show more content†¦Presently, modern Westerners have a wide range of fashions to choose from, it is currently believed that what a person chooses to wear has a lot to tell about their personality. Most of the fashions have been introduced by people who have cultural or social status s uch as musicians, leaders and to some extent beauty pageants. Although fashion is universal, everybody has his or her own tastes. Fashion is mostly dictated by a person’s age, social class, generation, occupation, geographical location and time (Brook 53). In the case of age, it is very ridiculous to find an old person dressed in the fashion of young people. People who follow fashion blindly are referred to as â€Å"fashion victims.† Aisha Shajid asserts that youths are the most affected by fashion; she terms them as slaves to fashion (1). She points out that fashion does not only involve clothing but also language, dancing and music. In addition, she argues that at the teenage age the most important thing is to look fashionable and beautiful. Teenagers are the most active because at this time, one is facing identity crisis as they try to cultivate a sophisticated image. According to her observation, a new fashion for teenagers will be sold within a day; she associates this to the fact that most of the teenagers have part time jobs or have pocket money that they feel extravagant toShow MoreRelatedBody Image And Self Image818 Words   |  4 Pagesdiscomfort and uncertainty, it is called cognitive dissonance. Lifestyle Lifestyle refers to the pattern based on which a person lives his / her life. It establishes a pattern of consumption reflecting a person’s choice on how one spends one’s time and money. One’s lifestyle represents the way that one selects to allocate one’s income on different products, including clothing. In modern society, people are freer to select the lifestyle that defines them and create an identity to situate themselvesRead MoreLife Style Affects Fashion, And Shopping Orientation Essay1494 Words   |  6 PagesPsychographic Characteristics 2.6.1 Life style affects fashion, and shopping orientation Lifestyle behaviour is a one of part of the â€Å"AIO† (activities, interests, opinions), which might be determined as a shape of consumption that affects consumer alternatives on how to spend their time and money (Kuruvilla and Joshi, 2010, p. 261; Solomon, 2009, p. 229). Also, lifestyle, as reported in Gutman Mills (1982), has classified fashion apparel lifestyle segments, such as interests, opinions, attitudes andRead MoreGfgdfg1674 Words   |  7 Pagesbusiness) segment with the personalization of gifts, which included T-shirts, mugs and caps to name a few. However, in 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products. From 2007 to December 2010, Myntra.com was in the business of online demand personalization.  [6]  The products ranged from T-shirts, mugs, greeting cards, calendars, key chains, diaries, wine glasses, coasters and many such productsRead MoreWhat Can Raise Awareness Of Sustainable Consumption Of Textiles For College Students1637 Words   |  7 PagesSustainable fashion, also known as eco fashion, is the use of resources to construct fashion that is environmentally friendly. Sustainability in fashion is important because the goal is to preserve the environment and help improve instead of taking away from it with harsh resources. The purpose of the study was to examine the knowledge students have on sustainable fashions, in addition, examining how the awareness amongst peers and how the globalization of the awareness can change the fashion industryRead MoreFlapper Dream Analysis1477 Words   |  6 Pages Winter Dreams and the Emptiness of the Flapper Life style During the 1920s, there was a massive increase in the post-war economy, and with it came luxuries and technologies that many Americans had never seen before. The changing cultural climate brought with it drastic changes in the ideals and morals of the youth because they had become disillusioned with their parents morals and lifestyles following World War 1. Interestingly, the disillusionment that the youth of AmericaRead MoreCoordinate Brick And Mortar And Online Platforms1722 Words   |  7 Pagesdecide she wants the same shirt in a different color so she goes back online and orders it there. Today’s customers want to be able to move easily across channels with retail and product information at their disposal. In order to make the relationship between online and brick and mortar successful a company must invest in digital technologies, coordinate physical stores with online habits, and maintain the same personality online and in store (Hodson). Investing in digital technologies is mostlyRead MoreSwot, Organisation Strategies of Sportsgirl1387 Words   |  6 Pageswelcome you into the auditorium of modern fashion. For those of you, who may not know me, my name is XXXX , the national supervisor for Sportsgirl, and to my left is my partner Mr XXXX. We have gathered here today to present to you a SWOT analysis, organizational strategies, and the vision and mission statement of Sports girl. We live in the generation of fashion and technology. Our wants fashionably override our needs in life. The Australian fashion industry has come to expect a huge splash fromRead MoreThe Summaries Four Types Of Temperaments788 Words   |  4 Pagesresearched prior to implementing a change. Working with an artisan can also be a good experience. As I take more time in evaluating a change, an artisan can assist in implanting a needed change in a timely fashion. The idealist avoids conflict and confrontation because it upsets them. They put up barriers between people. They also have the tendency to focus on what might be rather than what is. This would cause a conflict to my guardian personality. Guardian leaders deal with confrontation by systematicallyRead MoreThe Success Of Luxury Brands1137 Words   |  5 Pagestherefore does not participate in mass media marketing, yet instead decides to focus on its participation in Formula 1 events and has heavily invested in and been highly successful in the sport (Ferrari, 2014). Similarly, Louis Vuitton, a French fashion house, specialises in luxury goods from luggage to watches, shoes and accessories. One of their brand values is being â€Å"inspired by the soul of travel†, although this is also combined with a need for practicality (Louis Vuitton, 2015). Therefore, theyRead MoreZara Business Model1004 Words   |  5 Pagestarget market is broad, women, men, children that likes fashion an d is sensitive to fashion. Q6 .Who are the customers, and what product/ service attributes do they consider important? The target market is very broad, Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities, with mid range income, a young, educated person that likes fashion, care about the looks and enjoy shopping. Zara segment their